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LifeNet International's Transformation of African Healthcare via Social Franchising (Simplified Chinese version) |
作者姓名:Ilan Alon; Raul Carril; |
商品類型:Case (Field) | 商品編號:9B14MC131 |
出版日期:2015/09/15 | 內容長度:11 頁 |
LifeNet International was a social conversion franchise concept aiming to provide basic, quality and sustainable healthcare to poor and underserved populations in sub-Saharan Africa. The founder and president had relied on the assistance of others to help bring about his idea of affordable healthcare. In 2012, the executive director for LifeNet International’s operations in Burundi, began focussing on developing the company in Burundi. She was excited .....more
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Swiss Army: Diversifying into the Fragrance Business |
作者姓名:Ilan Alon; Marc Fetscherin; Claudia Carvajal; |
商品類型:Case (Field) | 商品編號:9B14A066 |
出版日期:2014/11/19 | 內容長度:10 頁 |
In 2005, Victorinox, the original producer of the Swiss Army Knife, acquired Wenger, including the fragrance label “Swiss Army Fragrance.” The acquisition of Wenger allowed Victorinox to become the only producer of the famous Swiss Army Knife as well as the key player in Swiss Army watches. Victorinox’s head of marketing was asked to design a business strategy that would successfully allow the company to enter the fragrance industry. How should Victorinox .....more
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Dialogue in the Dark: Social Enterprise in China |
作者姓名:Ilan Alon; William Hua Wang; Jennifer Dugosh; Kylie Oberdorf; |
商品類型:Case (Field) | 商品編號:9B14M103 |
出版日期:2014/08/05 | 內容長度:12 頁 |
The founder and CEO of Dialogue in the Dark (DID) had a very unique background with long-term professional experience. She developed a passion for working with the blind and, through this passion, she brought DID to China. DID was a social enterprise aiding the disabled through awareness. Social entrepreneurship was a fairly new concept that had only recently been introduced in China.The CEO needed to figure out how to introduce this idea of social .....more
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Dialogue in the Dark: Social Enterprise in China - Teaching Note |
作者姓名:Ilan Alon; William Hua Wang; Jennifer Dugosh; Kylie Oberdorf; |
商品類型: | 商品編號:8B14M103 |
出版日期:2014/08/05 | 內容長度:8 頁 |
Teaching note for product 9B14M103.
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Israeli Wines in China: Reaching for New Heights - Teaching Note |
作者姓名:Ilan Alon; Jennifer Dugosh; Meredith Lohwasser; |
商品類型: | 商品編號:8B14M006 |
出版日期:2014/05/05 | 內容長度:11 頁 |
Teaching note for product 9B14M006.
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Israeli Wines in China: Reaching for New Heights |
作者姓名:Ilan Alon; Jennifer Dugosh; Meredith Lohwasser; |
商品類型:Case (Field) | 商品編號:9B14M006 |
出版日期:2014/05/05 | 內容長度:21 頁 |
In 2012, Golan Heights Wines wanted to take advantage of the Chinese market. In recent years, China had demonstrated incredible growth in the wine market. Consumers’ growing interest in wine products had made wineries and vineyards like Golan Heights hungry for entry. The CEO of Golan Heights Winery had gone to China with her products in 2009. She had chosen distributorships as the mode of entry because of their expertise and experience in the Chinese .....more
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Brand Israel: Marketing in Crisis - TN |
作者姓名:Ilan Alon; Rommey Hassman; Meredith Lohwasser; Jennifer Dugosh; |
| 商品編號:8B13A016 |
出版日期:2014/03/14 | 內容長度:10 頁 |
Teaching note for product 9B13A016.
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Brand Israel: Marketing in Crisis |
作者姓名:Ilan Alon; Rommey Hassman; Meredith Lohwasser; Jennifer Dugosh; |
商品類型:Case (Field) | 商品編號:9B13A016 |
出版日期:2014/03/14 | 內容長度:10 頁 |
Israel had experienced great change since its founding in 1948 to become arguably the most prosperous nation in the Middle East. With the exception of the United States and more recently China, Israel had more companies listed on the NASDAQ than any other. It spent a larger percentage of its budget on research and development than any other country in the world. Multinational companies like Intel, Microsoft, Google, Cisco, Motorola, Mitsubishi, Hewlett .....more
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Orlando International Airport: Landing International Airline Business |
作者姓名:Ilan Alon; Meredith Lohwasser; Jennifer Dugosh; |
商品類型:Case (Library) | 商品編號:9B13M070 |
出版日期:2013/07/31 | 內容長度:12 頁 |
Each year, Orlando International Airport serviced more than 35 million passengers. Many were attracted to Orlando, Florida, for tourism, vacations and fun, as the area was home to some of the most popular theme parks in the United States. Others travelled to Orlando on business, as the area had attracted international companies, and domestic companies had a growing presence in other countries. The airport needed to continue to attract new airlines .....more
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Orlando International Airport: Landing International Airline Business - TN |
作者姓名:Ilan Alon; Meredith Lohwasser; Jennifer Dugosh; |
| 商品編號:8B13M070 |
出版日期:2013/07/31 | 內容長度:6 頁 |
Teaching note for product 9B13M070.
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